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10 Powerful Social Media Marketing Tips That Will Create Excitement for Your Business

Running a business is a full time job. Maintaining your business’s website can be equally time-consuming. In your already full schedule, you might not have much time to spend on social media. You probably already have a Facebook page for your business. However, there is much more to social media than just Facebook (no, I’m not talking about cat videos).

Did you know, you can do so much more with social media to promote your business? Let’s face it, just about everyone is on social media these days. Can you think of a better way to reach a larger audience?

We live in the information age, where everyone is connected. To succeed, your business has to stay connected to your customers. With social media, staying connected to your customers is easy. You can drive traffic to your business’s website by starting a blog, creating and sharing interesting content on your social media page, and much, much more! Welcome to social media marketing.

Before we get started, let me explain a couple of things:

This list does not include every tip and trick there is to know. Not by a long shot. In the world of social media, the possibilities are endless.

Come up with your own ideas. As I said, the possibilities are endless. Be original. A little creativity goes a long way and will earn you a lot more followers.

So without further ado, here are 10 powerful social media marketing tips that will create excitement for your business:

#1. Start a WordPress blog.

WordPress is a great tool for promoting your business. Your business’s webpage may have even been created on WordPress. In fact, WordPress currently powers over 26% of the internet*. One useful feature is the Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed with just a simple click.

Check out this easy-to-follow tutorial* on how to add a Retweet button to your blog.

#2. Create new content often.

Content is one of the keys for success for most online business. More people will visit your website if you continually have new, interesting content to share. People will share something they find interesting or provokes a positive reaction (instead of cat videos, think instructional videos or interviews). Look at successful campaigns and identify the types of content that people most often share with their friends on social networks. When it comes to content, the only limit is your own imagination. Different types of content work for different businesses. Find what works best for your business.

#3. Create a Twitter account.

Twitter is one of the fastest growing social media outlets. Twitter has some great options, such as automatically tweeting your new blog posts, to keep your followers constantly updated. An option for you is to pick a few bloggers that post quality, professional content and link to their posts. They will enjoy the exposure, and your followers will enjoy the great content you provide.

#4. Include share buttons on all of your blog posts.

Encourage your readers to share your content on their favorite social network, such as Facebook, Twitter, and Google+. Share buttons make it easy, without the hassle of copying and pasting a link.
Adding share buttons in your WordPress blog with the AddtoAny sharing plugin in 3 easy steps:

  1. In WordPress, Go to “Plugins”. Select “Add New”. Then select “AddtoAny”.
  2. After selecting “AddtoAny”, Click “Install Now”.
  3. After the AddtoAny plugin finishes installing, Click “Activate Plugin”.

Now visitors to your page or blog will be able to share your posts on their favorite social media page, including Facebook, Twitter, Google+, Tumblr, LinkedIn, Reddit, WhatsApp, and more!

Click here for more info on the AddtoAny plugin.

#5. Join LinkedIn.

LinkedIn is a fast-growing network designed for professionals.  It is a great way to promote your business and network with other professionals in your field. You can share blog posts and articles to your page, as well as like and share others’ posts. One helpful feature is the endorsements. Your connections can “endorse” you for skills related to your field. You can endorse them as well.

LinkedIn also has additional apps you can add to your Android or iPhone, such as LinkedIn Learning and Slideshare. Both apps are great tools for staying in-the-know on all of your favorite industries. These features are a great way to build your reputation as an authority in your field.
Speaking of building your reputation:

#6. Take advantage of Yahoo Answers.

This website gives users the chance to submit questions for other users to answer. You can also provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. If you can provide quality, meaningful answers to questions in a particular niche, you will quickly build a reputation as an authority in that field.

#7. Invest in ad space.

Social networks such as Facebook and Twitter sell ad space on their websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You will get targeted visitors who are interested in learning about your products or services.

#8. Interact with your customers.

Interacting with your customers in crucial to building your brand. Doing this is easy on social media. There are many ways in which you can interact with your customers:

  • Allow commenting on your posts.
  • Reply to viewers who comment.
  • Answer questions and give advice to anyone having technical issues or difficulties.
  • Ask questions and invite viewers to give feedback.
  • Don’t forget to thank them.

Here’s another great way to interact with your customers:

#9. Run a special promotion or a competition.

Everyone loves winning something. People are more likely to get involved if they feel like they are getting a great deal. Whether you offer a free product, a special high value coupon, or a prize, a promotion is a great way to get people more actively involved with your Facebook or Twitter page. It also builds goodwill with your customer base. In fact, 35% of Facebook users said they would “like” a page if there was a contest to participate in.*

#10. Be professional.

Social networks have caused acceptable communication standards to change in some respects, but it has not changed the need for professionalism. Introduce yourself personally, but always keep a professional tone. Do not get into any arguments: you can simply delete any posts or comments you find offensive or disrespectful. This will help prevent your page from getting flagged or removed. You should always maintain a separate personal profile that will not be used to conduct business matters.

As you can see, there are many ways you can use social media to promote your business. Use these tips to reach as many people as you can. The key is to get people talking about you. Talk to them. Involve them. Encourage them. Help them. Your customers will appreciate you and will be more likely to come to you for their needs.

* Social Media Marketing Bonus Tip *

Your followers will promote your business for you.

The average customer will tell 10 people about their experience with your business. Now think about how many people are on social media: word of mouth can spread very quickly on the internet. If you give your followers a good experience, they will turn into customers, and your business will soar!

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*Sources:
https://wordpress.com/about/ – WordPress.com | About Us
https://wordpress.org/plugins/add-to-any/ – WordPress.org | AddtoAny share buttons
How to Add a Retweet Button on Your Blog by wpbeginner.com Editorial Staff
7 Ways to Increase Your Rankings without Leveraging Content Marketing by Neil Patel


October 6, 2016